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Addicted to the End Result

Five Proven Rules for Extreme Performance

by Allie T. Mallad

Do you ever wonder why some people achieve extraordinary things while others get lost or buried in the competitive pack? Why do some make history while others just make ends meet?

Extensive studies into the most extraordinary people in history don’t prove that those with the highest IQ or strongest legs are the ones that win the most. Nearly 70% of the world’s billionaires are completely self-made, some from deeply disadvantaged backgrounds. In fact, many have suffered horrible “luck” along the way – from unfortunate disease to devastating market crashes.

Extraordinary super-achievers are known to surpass expectations at the highest levels multiple times, even in multiple industries.

They bounce back and forth between failure and success, overcoming incomprehensible setbacks and adversity only to rise again.

So what is the secret sauce that separates the legends from the losers?

For my entire life, this was a question I just couldn’t let go.

About Allie T. Mallad

Allie T. Mallad is founder, chairman and CEO of three national franchise brands, Massage Green Spa, Red Effect Infrared Fitness and Stretch Smart Infrared Therapy Centers.
An Ernst & Young Entrepreneur of the Year award winner, Mallad made his mark in franchising as one of the fastest-growing Little Caesars™ franchisees in company history. Mallad personally built and led a team of over 2000 employees and became the world’s largest franchisee with 159 locations in California.

Mallad parlayed his franchising success across 10 national brands including Golden Corral, Big O Tires, Arco AM/PM, Applebee’s, Baskin-Robbins, Bruegger’s Bagels, Mobil Oil, Chevron Oil, Ryder Truck and Jiffy Lube. Mallad amassed numerous prestigious industry awards and was named one of the Top 50 Franchisees in the US by Nation’s Restaurant News Magazine.

Mallad founded his own company in 2008 and became a national franchisor for Massage Green Spa, which operates 65 locations across the US and has over 175 additional locations in development.

In 2017, Mallad launched a second major national franchise, Red Effect Infrared Fitness, a breakthrough boutique fitness brand disrupting the industry with infrared technology enhancing the health benefits of traditional fitness. Red Effect is positioned to be a global brand because of the worldwide popularity of infrared therapy. Red Effect has opened 21 locations in 18 months and has 246 franchise locations under development.

In 2018, Mallad founded and launched a third national franchise brand, Stretch Smart Infrared Therapy Centers, to extend the health and wellness success of his massage therapy and fitness franchise concepts.