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Marketing
5 Strategies for Getting the Most Out of a Customer Testimonial

5 Strategies for Getting the Most Out of a Customer Testimonial

Opinions expressed by Entrepreneur contributors are their own. Case studies may not be as sexy as a well-placed advertisement or as moving as a well-scripted commercial, but they do have their place in a marketer’s…

Marketing
How You Should Evolve Your D2C Brand as Digital Marketing Evolves

How You Should Evolve Your D2C Brand as Digital Marketing Evolves

Opinions expressed by Entrepreneur contributors are their own. The consumer industry has spent two decades building a huge, complicated set of tools and systems that track and analyze what people do on the internet. Different…

Marketing
How Brands Like Joybird and Men’s Wearhouse Are Rewriting the Marketing Playbook

How Brands Like Joybird and Men’s Wearhouse Are Rewriting the Marketing Playbook

Opinions expressed by Entrepreneur contributors are their own. By Mark Hamstra, Contributor to CO– by the U.S. Chamber of Commerce Companies are rethinking their approach to digital amid changes in privacy policies on major digital…

Marketing
4 Reasons Why Business Owners Need a Podcast

4 Reasons Why Business Owners Need a Podcast

Opinions expressed by Entrepreneur contributors are their own. As a business owner, there’s an undeniable need to reach your and build influence. But with so many people doing the same thing as you — how…

Marketing
Does Jordan Belfort’s ‘Sell Me This Pen’ Sales Trick Actually Work?

Does Jordan Belfort’s ‘Sell Me This Pen’ Sales Trick Actually Work?

Opinions expressed by Entrepreneur contributors are their own. The concept of “Sell Me This Pen” was seen in the film, and was even discussed on the hit TV show Shark Tank. Many think it’s a…

Marketing
Cold-Calling Secrets From Netflix’s ‘The Snitch Cartel’

Cold-Calling Secrets From Netflix’s ‘The Snitch Cartel’

Opinions expressed by Entrepreneur contributors are their own. The Drug Enforcement Administration (DEA) is a US Federal Agency tasked with combating illegal drugs. What you might not know, however, is that they also have to…

Marketing
6 Ways Brands Can Prepare For the Holiday Season Right Now

6 Ways Brands Can Prepare For the Holiday Season Right Now

Opinions expressed by Entrepreneur contributors are their own. Every single brand is a retailer these days. Given what we’ve experienced in the past 20 months, most of our is now done online through digital channels.…

Marketing
How Smart Marketing Can Drive 2,000% Growth, According to Athena Club’s Co-Founders

How Smart Marketing Can Drive 2,000% Growth, According to Athena Club’s Co-Founders

You can buy sales, but you cannot buy success.Why? Because while can drive awareness and purchasing, it alone won’t inspire customers to love and evangelize your . Also, the results of advertising can be misleading.…

Marketing
What Is Earned and Owned Media? And How Can They Serve Your Business?

What Is Earned and Owned Media? And How Can They Serve Your Business?

Opinions expressed by Entrepreneur contributors are their own. A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all…

Marketing
How Content Writing Agencies Will Revolutionize Digital Marketing

How Content Writing Agencies Will Revolutionize Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. Technology is on an exponential growth trajectory throughout our lifetime as ever-evolving trends keep on getting introduced. In this digitized era, the sector that has progressed the…