The Key Person of Influence (KPI) in any given industry is the leader. It is the leader of the business world, the leader of automobile dealerships, the leader of selling hats—you name it. In other words, being the KPI means being the go-to person. The crazy thing? Anyone can be a Key Person of Influence. Any entrepreneur can be a KPI, a doctor, a salesperson, anyone. Just follow five steps and you will be well on your way. What comes with being a Key Person of Influence is value, ideally a massive amount of money, and being the leader in your field. The KPI is the person who comes up in conversations when it relates to a certain product, business, company, industry, or field. This is the person others seek out, the go-to person. Being the Key Person of Influence is how I got on Shark Tank.
Here’s the story: I got a phone call from Mark Burnett’s company. Mark Burnett is a television producer. He produced shows like Survivor and The Voice. His office called to set up an appointment. Mark was starting up a new show and wanted me to go out to Los Angeles to talk business. I was curious as to how Mark Burnett’s company found me, and why they reached out for my services. They told me it was because I was a Key Person of Influence. I was all over the internet as a result of everything I was doing. It was 2008, and I had been in the business for 25 years. I had created huge brands. I helped build Tony Little. I helped build Jack Lalanne. I helped build Food Saver. We did the NuWave Oven. We worked with people like George Foreman and countless others. The problem was, everybody knew the brands, which was good for business, but did nothing for my personal brand. Consumers knew about the Food Saver, they knew about Tony Little, and they knew about Jack Lalanne, but not everyone knew I was the guy behind all of these people. Nobody knew me.
Kevin Harrington is an original shark from the hit TV show Shark Tank and a successful entrepreneur for more than forty years. He’s the co-founding board member of the Entrepreneurs’ Organization and co-founder of the Electronic Retailing Association. He also invented the infomercial. He helped make “But wait… There’s more!” part of our cultural history. He’s one of the pioneers behind the As Seen on TV brand, has heard more than 50,000 pitches, and launched more than 500 products generating more than $5 Billion in global sales. Twenty of his companies have generated more than $100 million in revenue each.
He’s also the founder of the Secrets of Closing the Sale Master Class inspired by the Master of sales—Zig Ziglar. He’s the author of several bestselling books including Act Now: How I Turn Ideas into Million Dollar Products, Key Person of Influence, and Put a Shark in Your Tank.