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It’s Just a Choice

by Noah Amparano

I don’t often share my story with people, but when Jim asked me to write a chapter in this book, I couldn’t think of a better way to share my experiences and lessons that I have gained in my years as an entrepreneur and performance coach.

I have found that the stories we tell ourselves can change the direction of our lives and the lives of those around us. 

When I was 6 years old growing up in Napa, Calif., I realized that I wasn’t like my fellow classmates. While my friends around me were learning to read and write, I couldn’t make sense of the letters and struggled with completing assignments. 

My lack of cooperation was interpreted as acting out. I was not making progress and my teachers became frustrated. My mom did some research and found a learning center in Houston, Texas, where I went to be assessed.

They hooked me up to different machines and put me through series of tests, auditory, graph, visual and brain scans. 

They tested me every day, and when they couldn’t figure out what was wrong with me, they sat me down in a chair and said, “You’re never going to be able to read or write or be able to function in society.” 

I never told my parents that this was said to me, but years later, I told them, and it was confirmed by the learning center. They claimed, in their “professional opinion,” that their assessments of me were correct. 

About Noah Amparano

Noah Amparano is a student of life. His mission is to help create and inspire a different possibility in the lives around him. He has overcome multiple learning and educational challenges with such ease that it shocks people to this very day. In his work life, he has gone from professional athlete, to international fashion model, to business owner. He has found that anything is possible when you have a willingness to be aggressively present in your life, ask the right questions and choose to be more than you already are.